Work On Expanded NW Cherry Fest Continues

The Dalles Area Chamber of Commerce is continuing work on the expanded Northwest Cherry Festival set for late April.  It will run Friday, April 24 to Sunday, April 26, with most events running all three days.  Part of the goal of the expansion is to increase visitation from out-of-town.  Chamber CEO Lisa Farquharson says it is a long-term effort, probably three-to-five years.  Farquharson feels the Cherry Festival is the right type of event, but they need to strategically plan who to reach out to.

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