Wildfires once again can be disruptive to tourism into the region. The Dalles Area Chamber of Commerce CEO Lisa Farquharson says while the current Larch Creek Fire is a good distance from The Dalles, it still impacts tourists decisions to come to the area. Farquharson says she will being doing a media blitz to the larger markets that The Dalles draws tourists from, but that will come once there is more containment achieved on the fire. Farquharson adds that normally when a fire occurs, the drop in tourism occurs while the fire is taking place, but picks right back up once it is contained and drops out of the news cycle.