The Columbia Gorge Discovery Center and Museum has unveiled a new logo and updated its website. Center officials say the new logo, a hand-drawn spiral with compass points, represents the journey of discovery historically associated with Lewis and Clark and expressed through the Center’s programs and exhibits. The logo features an earth-toned palette that reflects Oregon’s various climates, from high desert to verdant forest. Center Visitor Services Manager Kristen May says the rebranding effort intends to deliver a message that reflects the Center’s mission. Marketing materials will be updated in coming months. A Paul Allen Family Foundation grant funded the project.
