The Dalles Main Street Receives State Award

The Dalles Main Street program received the award for “best retail event” at Oregon Main Street’s 2017 Excellence in Downtown Revitalization awards this week.  The Dalles Main Street created a “shop downtown promotion” as a way to generate foot traffic, in conjunction with The Dalles Civic Auditorium’s BeerFest.  Participants were encouraged to spend ten dollars at a downtown business the day before and the day of the BeerFest to have their admission fee to the BeerFest waived.  The Dalles Main Street interviewed attendees at the BeerFest admission booth and concluded that a total of 84 participants visited 33 unique businesses in the downtown and spent a total of $6,340.

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