Cruise The Gorge weekend brought plenty of people into downtown The Dalles, now the question is how to maintain a level of activity on a consistent basis.  The Dalles Area Chamber of Commerce CEO Lisa Farquharson says the exposure is something that you can’t purchase in a marketing campaign.  Farquharson says the community is beginning to do better at presenting entire weekends with numerous events to offer to the outside world.  She says the next weekend like that will be September 10, when the Route 30 Soap Box Derby will take place in The Dalles.