When the Northwest Cherry Festival takes place on the final weekend in April, the event will encompass the entire weekend, rather that the majority of activity taking place on Saturday. The Dalles Area Chamber of Commerce CEO Lisa Farquharson says while there were Friday and Sunday events, the Festival itself in downtown The Dalles will now be open on those two days. Farquharson adds they are still developing events for Sunday. She also says the heart of the festival is being moved to First Street between Federal and Union for better visibility from the freeway, and that also blocks fewer businesses while it is in operation.