Chamber Goal To Increase Cherry Trail Promience

With the return of the Northwest Cherry Festival April 22-24, The Dalles Chamber of Commerce CEO Lisa Farquharson says their biggest goal is for the Cherry Trail to become its biggest piece.  It’s a guided tour of local businesses providing specials during the festival, with guests receiving a passport to collect stamps along the trail to earn prizes.  Farquharson says the goal is to help the small businesses in The Dalles, and get visitors in to those businesses during the festival.  In addition, Farquharson says they will be arranging the schedule for entertainment on the main Cherry Festival stage to encourage people to go to local venues that have entertainment scheduled.

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