Availability Of Sponsor Dollars A Concern For Cherry Fest

The Dalles Area Chamber of Commerce CEO Lisa Farquharson says they have started some planning for the 2022 Northwest Cherry Festival…but there are questions to be answered before moving too far forward.  The festival hasn’t been held the last two years due to the COVID-19 pandemic.  Farquharson says her big concern is whether the sponsor revenue will be there for the festival, especially with local businesses not having the opportunity to build reserves back up.  Farquharson says getting vendors wouldn’t be a problem, but having enough labor come spring is another potential concern.

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