A robust community effort to get The Dalles featured on “Small Business Revolution” has fallen short of its goal.

Program co-host and Deluxe Corporation Chief Brand and Communications Officer Amanda Brinkman announced Tuesday night that Fredonia, New York had been selected from among five finalists.

Voting had taken place over an eight day period that ended last Tuesday, and Fredonia had led in every update issued on the program’s Facebook page, with The Dalles in second.

A large crowd gathered in The Dalles Civic Auditorium to hear the announcement, and after a moment of disappointment, broke out in a loud roar saluting the community effort, and civic leaders also spoke about how the town had been brought together in the process, and the opportunity to do more with that unity.

The “Small Business Revolution” program and Deluxe Corporation will invest $500,000 in Fredonia to improve six small businesses over eight episodes during the fifth season of the program, which is distributed on Amazon Prime and Hulu.